Ethan Grand Mayan Diaries

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Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

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Duck Hunters 2 is a franchise extension, so the more useful editorial question is what has been iterated rather than what the game contains. The setting has shifted. The mechanical spine is intentionally continuous with the first title.

While the original game took place in a more casual hunting environment, Duck Hunters 2 shifts the action deeper into the woods and introduces a more chaotic setting. The ducks, previously depicted as targets, now appear armed and ready to retaliate. The tonal escalation matches Nolimit City’s house style, but the meaningful development sits in the feature layer.

The clearest example is the bonus structure, where the sequel widens the range of upgrades tied to its three free-spin tiers. Free spins activate when three, four or five scatter symbols land. Three scatters award seven Duck Hunt Spins, four scatters trigger eight Hawk Eye Spins and five scatters unlock ten Big Game Spins. Each tier grants progressively more upgrade selections, which is where the sequel’s expanded potential is concentrated rather than in the base game.

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“MGM offers a more diversified investment case, with BetMGM, regional gaming and Las Vegas operations reducing reliance on online sports betting alone,” says Beynon. Robinson makes the same point. “It is a Las Vegas and Macau property business with a betting JV attached, and that is precisely why it has held up.”

Entain sits somewhere between the two models. It has significant international scale and a valuable stake in BetMGM, but also more debt and greater exposure to UK taxation, as well as general regulatory turbulance across Europe.

The four analysts arrive at much the same broad conclusion, albeit by different routes.