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What is Reel Rush?
Banijay did not disclose any financial details, except that the acquisition would be supported by funds managed by Blackstone and Kings Park Capital.
Merkur represents the gaming and leisure division of the Gauselmann Group, a historic German family-owned enterprise specialising in gaming machines, software and casino operations across Europe.
Earlier this year Merkur Group agreed to acquire the slots provider White Hat Studios. Merkur said the acquisition, which is subject to regulatory approvals, would “further accelerate” its US expansion, complementing its 2025 purchase of the Nevada-licensed supplier Gaming Arts.
About Reel Rush
Analyst Gautam Chhugani and team are forecasting $410 billion in yes/no exchange turnover this year, implying that if the $10 trillion estimate proves accurate, it’d represent a more than twentyfold increase from the 2026 tally.
The $10 trillion forecast also implies significant growth in just five years from what previously stood as some of the most optimistic 2030 projections. In April, Bernstein estimated prediction market volume will ascend to $1 trillion by 2030 while Bank of America said prediction markets will eventually grow to $1.1 trillion in yearly turnover. A July report from Macquarie analyst Chad Beynon included a $1.5 trillion annual volume forecast by 2030.
If Bernstein’s $10 trillion prediction market turnover forecast is realized or exceeded, it’d likely prove significant in revenue terms because the research firm previously estimated that $1 trillion in yearly activity could generate as much as $10.8 billion in revenue for operators.
What is Reel Rush?
The provider frames the goal in engagement terms. BGaming says the rivalry makes the game feel more personal, drawing players in and inviting them to pick a side, creating the potential for longer play sessions and building streamer appeal. Streamer visibility in particular rewards recognizable characters and on-screen drama, which is where the voiced duel format is designed to pay off.
the studio took two of its most recognizable characters and brought them together
BGaming’s product chief tied the release directly to prior results. Julia Alekseeva, CPO at BGaming, said duel slots have proven to be a hit in the past, with titles like Clash of Gods Power Duel driving strong engagement, so the studio decided to take this further with Johnny vs Chicken. She added that the studio took two of its most recognizable characters and brought them together in what she called the ultimate BGaming IP showdown.
