Iron Phoenix

About Iron Phoenix

Its share price decline began after reaching an all-time high in September 2021. Over the course of five years it has slipped 73% to 530p.

It has been a challenging few years for Entain, having cycled through four CEOs in short succession. In November 2023 Entain agreed to pay a financial penalty totalling £585 million, plus a £20 million charitable donation and £10 million in Crown Prosecution Service (CPS) and HMRC costs. This related to a bribery case initiated by the CPS into the company’s historic operations in Turkey.

Troubles continued as it faced declining growth within its digital business. Reports of failed integrations amid a frenzy of acquisitions further dampened Entain’s reputation and the operator subsequently committed to a major turnaround effort to cut costs and return its digital business to growth.

About Iron Phoenix

For all the hoopla surrounding prediction markets and expectations that the industry will eat away at sportsbooks’ NFL handle this season, the old guard industry is expected to control nearly 80% of pro football wagers this year.

Eilers & Krejcik Gaming (EKG) estimates that bettors will plunk down $40.5 billion on the NFL this season through regulated channels. Traditional sportsbooks are projected to capture $31.7 billion of that total, compared to a handle analog of $8.4 billion for prediction markets—a 79% to 21% split in favor of legacy operators.

Handle analog is a metric used as a cleaner comparison between sportsbooks and prediction markets because the latter’s volume doesn’t compare evenly with sportsbook handle.

What is Iron Phoenix?

The Genesis Invitational, which Max Homa took down after a shoot-off with Tony Finau, attracted 10.79% of the wagers on Bodog this past weekend. Homa is intimately familiar with the course where the tournament is played, the Riviera Country Club, and has been a regular on the greens since he was two years old. With his Genesis win, Homa joins Bubba Watson as the only two players to take a Riviera victory with a bogey-free final round since 1990.

The NBA action returned to Bodog’s list next, with three games getting more than 10% of the wagers. Next, the NCAA’s Michigan vs. Ohio State game was popular with gamblers, as 9.07% of the bets on Bodog were placed on this game. Third-place Michigan handed fourth-place Ohio State a loss, walking away with a 92-87 win to improve to 16-1. Novak Djokovic vs. Daniil Medvedev in the Australian Open attracted 8.58% of the bets as Djokovic swept three sets. The last of the top-ten events on Bodog flipped back to the NBA, with the Sacramento Kings/Milwaukee Bucks and the Golden State Warriors/Charlotte Hornets games getting 7.63% and 7.5%, respectively.

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