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As a lifelong football enthusiast, it comes as little surprise that Lebron James’ transformative move to Polymarket on Labor Day Weekend served as a harbinger for an even broader announcement by the upstart predictions market operator.
Last Saturday, on the same day that Ohio State University made its season debut in college football, James teased a new commercial relationship with Polymarket. James, an ardent Buckeyes’ supporter, posted a brief video on social media platform X, where he announced his partnership with the controversial platform. While college football fans watched Ohio State thrash Miami (Ohio) 56-3, industry stakeholders wondered aloud which athletes would join “King James”.
After all, James indicated in the post that more details would be forthcoming. By Tuesday, the stakeholders received their answer when Polymarket aired a splashy ad that received more than 15.5 million views on James’ X page.
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In January 2024, before locally licensed online operators were active, the Authority said it had recorded about 510,000 monthly cases of Botswanans participating in illegal online gambling.
Sunbet Botswana launched its online sports-betting platform in February 2025 and reported a 4,700% increase in sign-ups during its first month. As this was an operator-reported figure, the company did not publicly disclose the comparison baseline or absolute number of registrations.
The Authority said licensed operators accepted P150 million in wagers in March 2025, paid P135 million in winnings and generated P15 million in gross gambling revenue. It also estimated that only about 40% of Botswana’s estimated 550,000 active bettors were using licensed local operators, leaving a substantial share of demand with unregulated platforms.
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Tuberville, the famed former football coach of the Auburn Tigers, has served in the US Senate since 2021. Tuberville has expressed a willingness to consider gambling expansion in the Cotton State, one of the most restricted gambling states in the union.
VGW’s $100,000 contribution to Tuberville brings its total campaign contributions in Alabama this year to more than $351,000. The bulk of the funds—$170,000—went to North Alabama PAC, a political action committee managed by operative Steve Ruby.
Ruby is being funded by numerous gaming entities that want to see Alabama legalize gambling and sports betting. His donor list, along with VGW, includes DraftKings, FanDuel, BetMGM, and the Poarch Band of Creek Indians.
